Pete Richardson is a host of exceptional ability. Studies show that a vast majority of guests attending events by Pete have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
In a world of fast-shifting business priorities and unpredictable change, marketers need a new way to think about event strategies. When unexpected challenges arise, agile event programs are designed not just to survive — but to thrive.
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Hosts will introduce themselves and get you up to speed on the webinar's agenda.
7:10–7:20
Sab Pell, Openform
Opening Remarks
Host Sab Pell will take you through the hot topics and best practices to move forward with.
7:20–7:45
All Speakers
Panel Begins
Open Q&A between guest presenters and attendees.
7:45-8:00
Jet Rodriguez, Righteous, Inc.
Closing Thoughts
Guest speaker Jet Rodriguez will keep us informed on what the future of virtual events will begin to look like.
Your Host
Sab Pell
Sr. Director of Product Marketing
Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.
A Guide to Agile Event Programs that Can Survive Anything
Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
Crisis Mode: Ideas for Managing Events in Challenging Situations
Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.
The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.
IRL + URL: How to Blend In-Person and Virtual Events
Blending in-person and virtual experiences to create a hybrid event is one way event marketers can lean into this ever-changing operation, reach new audiences, and discover new growth.
Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.
